Christian Pogreba
Hearing Instrument Specialist

Christian Pogreba is a native of Minnesota.  He was born in Minneapolis and resided in central Minnesota until 1991.  He met his wife, Vanessa, while she was in college and they married upon her graduation.  They lived in Colorado for 3 years and moved to Virginia to establish a home and start a family in 1999.  He and Vanessa have four wonderful boys, Tristan, Jabin, Kieran, and Graesen.  They are very active members of the community especially in conjunction with his religious affiliation. 

Christian began his career in the Hearing Industry in early 2000 as a Regional Manager for American Hearing Aid Associates (AHAA).  He worked mainly with the development of hearing practices.  He realized the impact that helping an individual to hear once again can have.  He knew he wanted to have a more active role in helping people.  After 3 years of traveling with AHAA he knew it was the time to make a change, not only for himself but also for his young children.  In 2003 Christian began the education necessary to become a Hearing Instrument Specialist.

Christian knew he did not want to be part of a chain franchise and desired to stay complete independent.  This would allow him the freedom to always make recommendations that were in the best interest of the patient without pressure from a corporate entity.  It has also given him the flexibility to offer products from more than one manufacturer. Through his previous position, he had made many contacts among hearing aid manufacturers in the United States.  He has taken advantage of this by selecting the very best of those and always doing his own purchasing with no “middle man’ involved.  He thoroughly enjoys bargaining with these companies to get the best deals and then being able to pass those savings on to his customers.

 In 2004 Christian opened the doors on the first practice in Waynesboro.  Charlottesville closely followed and opened in 2005. In 2007 he had the opportunity to purchase his own business space in Fishersville and in September of 2007 the Waynesboro office location was moved to 1534 Jefferson Hwy. in Fishersville.   A third location in Lexington opened in January of 2008.

Christian loves working with people and helping them regain the conversational ability they have lost.  He realizes that as we age we have a lot to share.  If we are hearing impaired, that limits our ability to have truly meaningful conversation.  Christian’s easy going approach, patience, care and listening ability has been able to help over 700 people regain a hearing lifestyle.  He is thrilled to help so many who have thought they would never be able to successfully wear a hearing instrument.  He looks forward to meeting you and helping you hear what you may be missing.

My name is Roger D. Merchant and I am a Shenandoah Valley native. I was born on July 10, 1973 at Waynesboro Community Hospital.  I grew up in Stuarts Draft, VA and attended local schools there.  I also attended Valley Vocational Technical Center during my junior and senior years, completing the carpentry course during those years. 

I have been happily married to my wife, Beverly, for 11 years.  She works full-time in the home, and part-time as a dental assistant/instructor at VVTC.  We have two energetic boys, ages 6 and 3, and another child on the way!  We’re not sure just yet if it’s a boy or a girl though. 

I recently acquired my state license as a hearing instrument specialist, after receiving the proper training with Hearing Healthcare of Virginia, under the direct supervision of Christian Pogreba.  I was intrigued by the possibility of starting a career in this field and with his help I was able to attain this goal.  I started working some with Hearing Healthcare of Virginia back in the spring/summer of 2005, and on June 21, 2007 I received my state license.  I really enjoy working with the public, especially when it comes to being able to help them understand hearing loss and the benefits of bridging the gap with the help of hearing aids.

Having experience in the business world, I’ve worked for the past 13 years as a professional window cleaner, maintaining the windows for many popular establishments here in the valley.  I am looking forward to being able to “pass the torch” to someone else to manage those accounts for me.

I am really looking forward to assisting folks here in the valley to help them hear well!